Version 3.2

Advertising degrowth

A workshop on promoting degrowth to a wider audience

One of capitalism’s greatest tricks is to make so many believe that they can buy their way to utopia. Although reality may differ greatly from the adverts, that concept has seeped through screens and into the minds of billions. For any alternative way of thought to compete with that of endless and increasing consumerism, it must create and promote its own image of a better future worth fighting for. This creative writing workshop will use the medium of short advertisements as a way of clarifying aspects of degrowth and promoting them. It will start with an investigation into some of the basic techniques used by on-screen advertisers, leading into a discussion / brainstorming of the positive characteristics of degrowth for which we would like to advocate. Finally, participants work together to script / enact a short advertisement to promote their chosen aspect of degrowth. This workshop will take an inclusive approach and will require all participants to contribute in a way that suits them.

Info

Day: 2023-09-02
Start time: 11:30
Duration: 01:30
Room: CMR-klub
Type: Non-academic Session
Theme: Communicating degrowth within a consumerist common sense

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Concurrent Sessions